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What is the difference between WS23 and menthol? Aug 01, 2025

In the realm of cooling agents, WS23 and menthol are two widely used substances, each with unique properties. As Anhui Keynovo Biotech CO., LTD., a professional supplier in the biotech field, we aim to clarify their differences to help you make informed choices for your products.


Origin

Menthol is a naturally occurring compound, primarily extracted from mint plants such as peppermint and spearmint. It can also be produced synthetically, but its natural origin gives it a familiar association with minty flavors.

WS23, on the other hand, is a fully synthetic cooling agent. It is developed through chemical synthesis, without relying on natural sources, which ensures a consistent and controlled production process.


Cooling Characteristics

Menthol delivers a strong, intense cooling sensation that is often accompanied by a distinct minty aroma and flavor. Its cooling effect is immediate but tends to dissipate relatively quickly. The intensity can sometimes be overwhelming, especially in high concentrations.

WS23 offers a milder, more refreshing cooling effect compared to menthol. It has little to no aroma or taste, making it ideal for products where a neutral flavor profile is desired. Importantly, the cooling sensation of WS23 lasts longer, providing a sustained cooling experience without the sharpness of menthol.


Irritation Potential

Menthol, especially in higher concentrations, can cause a mild burning or tingling sensation on the skin or mucous membranes. This irritation may be uncomfortable for some users, limiting its use in certain sensitive applications.

WS23 is known for its low irritation potential. Its gentle cooling action makes it suitable for products intended for sensitive skin, oral care items, and formulations where minimizing irritation is a priority.


Application Fields

Menthol is commonly used in products where a strong minty cooling effect is sought, such as toothpaste, mouthwash, cough drops, and topical analgesics. Its flavor and aroma also make it a favorite in confectionery, beverages, and cosmetics with a minty scent.

WS23 finds its niche in products where a subtle, long - lasting cooling effect without flavor or aroma interference is needed. This includes pharmaceuticals, skincare products for sensitive skin, personal care items like deodorants, and food and beverages where maintaining the original flavor is crucial.


At Anhui Keynovo Biotech CO., LTD., we offer high - quality WS23 and menthol products to meet diverse industry needs. Our team of experts ensures that all our products adhere to strict quality standards, providing consistent performance and reliability. Whether you require the strong, minty cooling of menthol or the mild, long - lasting effect of WS23, we can supply the right solution for your formulations.

If you want to learn more about our WS23 and menthol products, or if you have specific requirements for your business, please feel free to contact us. We are dedicated to helping you find the perfect cooling agent for your products.

 Cooling Agents WS23

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